The Bored Of Directors X361Degrees Collaboration Debuted After A Ribbon Cutting Ceremony By Gong Jun

It was a gm in China last Saturday as the Bored Ape Yacht Club-inspired clothing line, Bored of Directors, and the popular Chinese retailer 361 Degrees, debuted their new clothing line with a ribbon-cutting ceremony featuring one of China's biggest stars!

On Saturday, thousands of people gathered at the Taisheng Mall to witness one of the country's biggest movie stars, Gong Jun, cut the ribbon and officially launch the Bored of Directors X 361degrees clothing line while sporting their boring blue merchandise!

“Incredible energy at the Bored of Directors x 361 Degrees official retail launch,” the Bored of Directors tweeted along with a video of the ribbon cutting ceremony. “Thank you @gongjun_for being part of the campaign!”

The Bored of Directors new clothing line with 361degrees features over 100 different products including shoes and is the bored business’ biggest partnership yet!

“We’ve been working on this for over a year and to see it come to fruition is simply amazing,” Bored Of Directors Co-Founder Bored Clint told the Gazette. “This is only the start. We have a ton planned with 361. Excited to see everything get rolled out over the next few months.”

As the Bored Ape Gazette previously reported, the Bored of Directors has been busy utilizing the groups IP and getting their Apes on products in places like Walmart and Fashion Nova!

The Bored Ape Gazette will continue to follow the Bored of Directors and will let you know when they launch the next phase of their 361 Degrees collab! Stay tuned for updates!