ORDER UP: BAYC-Inspired Burger Brand Bored N Hungry Is Cooking In Asia With New Stores, New Items, And Sizzling Collabs!

Did anyone order an updated roadmap with a side of alpha?

On Friday, Bored Ape Yacht Club-themed burger joint Bored N Hungry took to the timeline and announced that it was expanding with new restaurants, new menu items, and more as part of its Asia update plans.

“NEW MENU ITEMS. NEW COLLABS. NEW STORES. Bored and Hungry is back to cooking after ApeFest," the brand posted. “We got new limited edition menu, new celebrity chef collabs, and new branches coming in Manila & Seoul.”

 

In the four-part post, Bored N Hungry revealed its plans for the Philippines, South Korea, and Asia!

 

In the Philippines, the brand plans to bring its South Korea menu to its Manila location, open a new restaurant in Opus Mall, Bridgetown, Quezon City, and partner with the BAYC Kada and host a  Dookey Dash Unclogged tournament next week.

In South Korea, Bored N Hungry plans to open a five-month pop-up at Starfield Suwon in collaboration with Netflix’s Culinary Class Wars and Meat Master Chef David Lee. The brand also plans to open a second permanent location in Sinsu-dong in December, featuring a brand-new Ape mural.

Finally, Bored N Hungry is planning to expand to Malaysia by 2025 and launch its first-ever pop-up in China!

As the Bored Ape Gazette previously reported, Bored N Hungry has been cooking up mainstram adoption since the brand was purchased by HungryDAO in August 2024.

Since then, the brand has been featured on South Korea’s longest-running variety show Running Man and appeared in an iPhone 16 Pro ad for South Korea’s largest telecommunications company, Korea Telecom!

“The past couple of months has been surreal for us at Bored and Hungry,” Bored N Hungry Business Development Lead JBond told the Gazette last month. “I’m just incredibly happy and proud that we are able to help do our part in pushing BAYC IP mainstream.”

The Bored Ape Gazette will continue to track Bored N Hungry and keep you updated on what they cook up next. Stay tuned for updates!