DOOKEY DASH DELAY: Yuga Labs Is Pushing Dookey Dash Unclogged’s Launch Back A Week After A Potentially “Massive” Marketing Opportunity Popped Up In The Pipes!

Dookey Dash Unclogged’s launch has been delayed by a week after a potentially huge marketing opportunity came up!

On Monday, Yuga Labs announced that the release of Dookey Dash Unclogged will now be on Thursday, September 19th, due to an undisclosed potential marketing opportunity.

“One week delay on Dookey Dash,” Yuga Labs CEO Garga tweeted after the announcement.  “Game is fun af, addicting, and ready to go. But a huge potential marketing opportunity came up that required us to push out launch by one week. Still not sure if it’ll happen but will be massive if we get it - sorry folks. Dookey Dash SOON.”

 

 

While the specifics of this “massive” marketing opportunity remain unknown, Garga has previously emphasized the importance of a great first impression for Dookey Dash.

 

"You only get one shot at a worldwide launch for a mobile game,” Garga tweeted in June. “So that first touch has to be really special and frictionless. We're hellbent on Dookey Dash getting on millions of phones and putting Yuga and BAYC into everyone's pocket. […] So yeah, we need a little more time for the worldwide launch. But we're putting a ton of muscle behind our goal: Be the #1 game on the app store.”

As the Bored Ape Gazette previously reported, Dookey Dash: Unclogged will feature a million-dollar Season 1 prize pool when it launches, along with user-generated content, improved graphics, new game modes, and mobile gameplay!

The Bored Ape Gazette will continue to follow Dookey Dash Unclogged’s launch and keep you posted on Yuga Labs’ marketing opportunity. Stay tuned for updates!