BORED-MW: The Bored Ape Yacht Club Teased An Upcoming 'Interactive Experience' With BMW

The ‘B’ in BMW stands for Bored after the Bored Ape Yacht Club teased an ApeFest experience with the luxury automaker, Bayerische Motoren Werke AG more communally known as BMW.

The BAYC’s has shifted its collabs for ApeFest 2023 into 6th gear as the brand speeds ahead into mainstream culture, teaming up with some of the world’s most notable brands!

“Keep your eyes peeled at #ApeFestHK as @BMW unveils the future with their unique interactive experience, fostering co-creation as the guiding force, the BAYC tweeted last night.

At this time, it is unclear what this Bored-MW interactive experience is, but BAYC member thinks that this could have to do with the Yuga Labs’ Otherside part of ApeFest 2023.

“You can’t convince me this isn’t referring to a BMW activation in Otherside,” he tweeted.

The Bored Ape Gazette is in Hong Kong and is working to find out more about this collaboration. Stay tuned for updates!