Adidas’ The Rift Valley Motel opened its doors today and Into the Metaverse holders are welcome to come in, reserve a room, and pick their desired ALT(er) Ego type for the company’s highly anticipated profile photo project, “ALTS by Adidas.”
“ALT[er] Ego Key claim is now live,” Adidas’ Bored Ape, Indigo Herz, tweeted this afternoon. “Limited to 3500 keys. You can claim the Universal Key now, which will allow you to make a reservation for your ALT[er] Ego starting April 24 to May 1. First come, first served. Keys grant access to 70% of the current supply of each Ego. After you have claimed your key, your key will appear on your ALTS by adidas NFT metadata.”
At the time of this article’s publication, over 3,000 keys are still available, according to Adidas’ website. Take a look at the key’s pricing below:
![](https://static.wixstatic.com/media/95db9b_9a3bae6fe72f4d2da038e5a8c4f10f3c~mv2.webp/v1/fill/w_980,h_436,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/95db9b_9a3bae6fe72f4d2da038e5a8c4f10f3c~mv2.webp)
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